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Lincoln Website Solution Announced; Ford Enrollment Continues to Grow


We are excited to launch the new Lincoln Website Solution tailored for Lincoln dealers on Tuesday, March 13. The Lincoln Website Solution continues our substantial digital retailing transformation for our dealers and is designed around the shopping desires of the luxury client.

Dealers, Lincoln Motor Company and FordDirect collaborated to select Dealer.com as the supplier for the new Lincoln Website Solution.

We are launching the Lincoln Website Solution with a special live broadcast by Greg Wood, North America Lincoln sales and service manager, on March 13. The custom-designed solution includes:

  • Best-in-class features and functionality that provide an intuitive and personalized shopping experience.
  • A seamless brand experience from Lincoln.com to the dealership’s website.
  • Integrations that provide access to proprietary data and tools exclusive to FordDirect.


The Lincoln Website Solution’s features will offer dealers richer client engagement; distinguished content befitting Lincoln’s luxury experience, like lease pricing; and simple, intuitive tools that make the innovative digital storefront easy to manage.

Click here to save a reminder to watch the live broadcast to dealers on the Lincoln Video Gallery at 2 p.m. ET on March 13.