THE IMPORTANCE OF A WEBSITE
Your website is the online version of your dealership showroom and should be interactive, useful, and relevant to your customer’s needs when looking for a vehicle or a service. It is very important that your website be optimized for all devices. Whether your customers are shopping on a laptop, tablet or smartphone, your website should adjust to each for easy viewing and easy navigation—helping you to collect more leads and ultimately sell more cars.
FordDirect’s DealerConnection Elite is built to provide the highest level of dealership branding and flexibility to put you in control of your website content on all platforms, desktop, tablet and mobile. Our design philosophy focuses on converting website visitors into sales and service leads for your dealership. Every design element is built from the ground up for conversion and each webpage is 100% indexed with award-winning SEO to ensure your dealership shows up in search results. DealerConnection Elite pilot conversion rates lead the industry at 13% on average.
FEATURES & BENEFITS
Provides a mobile optimized website ready to convert mobile users into internet leads.
HIGHLY CONVERTING WEBSITES
Focuses on converting website visitors into sales and service leads for your dealership.
Serves customized content that provides the highest level of dealership branding and flexibility to put you in control of your website content.
THE BEST SEO
Implements focused functionality such as dynamic deep-linking, friendly URL strings, title tags and more.
WHITE GLOVE SERVICE
Offers dedicated support team that will be available 24/7/365 that takes a consultative approach to building your website.
REAL TIME UPDATES
Uses enhanced inventory management that provides real time inventory updates keeping your site up to date, including exports to your other key websites. Plus, unlimited new and pre-owned photos and video for every vehicle.
77% of new car buyers and 67% of used car buyers go online during the vehicle shopping process.
(Source: J.D. Power)
On average in North America, mobile phones account for more than 15% of website traffic.
(Source: Statista, August 2013)
44% of customers use their mobile device for price comparison on the dealer lot.
(Source: Greystripe Mobile Study, Feb. 2011)