HELP GENERATE MORE LEADS
Your website's visitors and phone referrals are just as important as someone walking in the front door of your dealership. But are you making it easy for customers to interact with you using their preferred method of communication?
FordDirect LiveConnect will give you the technology you need to connect with online shoppers. Proactively inviting consumers to chat and having call tracking numbers on your site is essential for engaging your website visitors.
LiveConnect also includes a feature for online shoppers to text you directly with questions! This provides just one more way to be available to your consumers, especially new ones, however they want to reach you.
FEATURES & BENEFITS
Adds text functionality to your DealerConnection website, Ford.com and Lincoln.com, allowing shoppers to reach you while on the go.
Captures demographic information in real-time, enters your phone referrals and customer information gathered in chat automatically into your lead management system.
Provides access to more than 40 real-time reporting metrics, including valuable details about where your website traffic came from and what pages your visitors spend their time on.
Enables you to activate chat and/or text functionality on your other Ford or Lincoln websites to increase customer utilization.
Adds chat functionality to your DealerConnection website so you can engage your customers.
Includes a toll-free phone call tracking number for your website, with the number placed on Ford.com and Lincoln.com to convert leads to calls for your dealership. The calls are recorded for training purpose, allowing you to coach your team and improve selling and service skills.
97% of users will read a text message within 15 minutes; 84% will respond within an hour.
77% of customers are likely to have a positive perception of a company with text message capabilities.
(Source: Nielson and The Harris Poll)
At 73%, live chat has the highest satisfaction levels for any customer service channel, topping email at 61% and phone calls at 43%.