SHOW CUSTOMERS WHAT THEY WANT
Consumers frequently initiate their search for a used vehicle online, where they can review inventory across multiple stores. Advertising your entire used vehicle inventory online through LotHopper.com and top third party automotive sites creates substantial advantages for your dealership by allowing them to search and sort for the exact vehicle they desire.
UTILIZE THE CLASSIFIEDS MARKET
In addition to leading automotive sites, the online classifieds market is an important place to display pre-owned inventory. Craigslist, for example, is among the most visited sites in the U.S.
FordDirect’s Pre-Owned Vehicle Marketing Service syndicates your pre-owned vehicle inventory online. The service enhances the consumer shopping process through vehicle photos, walk-around videos, detailed descriptions and a CarStory report. Accuracy is important for vehicles with a history, and with the Pre-Owned Vehicle Marketing Service, consumers have all the tools they need to make a confident choice in their next vehicle.
In addition, posting to classifieds sites is easier with the Pre-Owned Vehicle Marketing Service, as the included Classifieds Posting Manager will create ads to popular sites like Craigslist on your behalf. See ads for your used inventory in minutes and start promoting your vehicles on some of the most visited websites on the Internet.
FEATURES & BENEFITS
FULL SERVICE CLASSIFIEDS POSTING MANAGER
Creates ads on your behalf to promote your used inventory on popular classifieds websites like Craigslist.
An independent market report for your car that compares the vehicle's configuration and price to listings and searches across the specified area.
Delivers more used vehicle shoppers to your dealership, boosting your ROI.
Provides featured listings on LotHopper.com, a pre-owned vehicle shopping destination website designed to attract more used vehicle shoppers and drive additional phone and form leads to your dealership.
YOUR CARS AROUND THE WEB
Drives interested buyers to your store through phone calls and leads developed by the syndication of your inventory to sites like Edmunds.com, CarGurus and Autobytel.
Shows the price value comparison of the searched vehicle compared to similar listings in the area.
Over 9 million used car ads have been viewed on Craigslist as of July 2015.
Two out of three car buyers rely on independent research sites and marketplaces as a key resource in their buying process.
(Source: Google, AutoTrader, DrivingSales)
As of March 2016, Craigslist is the #32 most visited website in the United States.