FordDirect Service Lead Marketing (SLM) for Quick Lane Retailers is a local, geo-targeted paid search marketing service that drives customers searching for oil change, auto repair and tire-related terms into your Quick Lane. SLM brings customers searching from either their desktop of mobile device for vehicle service directly to an aggregated landing page of the five closest Quick Lanes. Customers then select their Quick Lane, utilize a call tracking number to schedule an appointment, print coupons and special offers, or have this information sent to their mobile phone.
FEATURES & BENEFITS
Share your cost-per-click among the five closest stores based upon your customer's search location.
Review your FDAF's key buying activities in real time in the FordDirect DealerDashboard.
INSIGHTS FOR DAS CAMPAIGNS
Leverage top converting keywords from SLM to tailor your dealership's Digital Advertising Solution campaigns.
Turnkey solution that automatically coordinates integration of national and regional offers.