Online Reputation Matters

Build yours with FordDirect's Help

Connect with Customers and Monitor Your Online Reputation with FordDirect's Free Social and Reputation Services


74 percent
of consumers state that they’re relying on social media to influence their purchasing decisions.

80 percent
of Facebook users like connecting with brands on Facebook.

You know that automotive shoppers are on social media. Are you reaching them with engaging, customized content? Connecting with customers online is becoming important to your bottom line. Dealers that monitor and promote their businesses online can generate more traffic and leads to their dealership.

Customers no longer go online; they live online. Start promoting exclusive and customizable brand-approved content on your social media channels with the Content Library.


  • Save Time: Add your own content to push out to your social channels, or select from the preloaded library of OEM and generic content, all in one place.
  • Promote OEM Content: Enhance your social media channels with Ford or Lincoln content that can be scheduled or automated to your page, your choice!
  • Customize Content: Not only can you add your own content to the tool, but you can also change and customize copy on pre-loaded content.
  • Measure Success: Content Library's reporting helps you understand your performance post-by-post so you know what's resonating with customers.

93 percent of online experiences
begin with a search engine.


73 percent of online adults
use social networking.


70 percent of Facebook users
log in daily.


Dealer Ratings & Review Monitoring

Track the success of your Facebook posts and take your online reputation to the next level with the help of Dealer Ratings & Review Monitoring from FordDirect.

With more of your customers checking online review sites and social media before stepping foot in your dealership, your online reputation is more important than ever. Do you know how your dealership is performing online?

50 percent
of new car buyers say that the Internet led them to the dealership from which they purchased their vehicle.

- Google study

6 of the top 10
resources that car buyers use are digital.

- Compete, Polk and Google

Dealer Ratings & Review Monitoring is a free tool that will help your dealership gain a better understanding of its performance on various social channels and review sites.

Use Your Reputation Score

Quickly get a sense of how your dealership is faring online with your Reputation Score. Calculated from existing online reviews’ star average, volume, recentness, review length and spread, your score gives you a quick overall picture of your online reputation.

Real-Time Reporting

View changes in your dealership’s star average, review count and reputation score over the course of time. Don’t have the time to check regularly? Sign up to have monthly summaries emailed to you.

Receive Email Alerts

Know exactly when a customer has left feedback on your dealership with email alerts so you can respond in a timely fashion.

Thematic Analysis

Access valuable insights from your customer reviews quicker and easier with analysis by review term, category, time or location.

94 percent of millennial car buyers research vehicles online.


85 percent of consumers use the Internet for research before making a purchasing decision.


77 percent of new car buyers go online during the vehicle shopping process.

JD Power