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Leadership

Cary Tilds

Senior Vice President, Digital Strategy

Cary Tilds is senior vice president, digital strategy at FordDirect. She leads digital strategy for FordDirect, including execution and operation of innovation technologies to support business transformation, technology integration, data, analytics, and machine learning.

Prior to joining FordDirect in early 2018, Cary was chief innovation officer at Group M, the media arm of WPP, which manages one third of the world’s media investment across all channels. In that role, she developed strategies to provide innovative marketing solutions to Fortune 100 clients in a dynamic technological marketing landscape.

Cary has deep experience with CPG, retail, technology and automotive channels. Before GroupM, she led digital media operations for Team Detroit (now GTB) for Tier 1 and Tier 2 digital media solutions.

Among many other achievements, she was voted “2014 Digital Innovator” in the Marketers Choice Awards and served as the first chair of the Search Advisory board for the American Association of Advertising Agencies.

She received a bachelor’s degree in Western European Studies from the University of Michigan and a master’s degree in business administration from Wayne State University.

Learn more about the team

Dianne Craig

Chief Executive Officer

Kevin Liederbach

Chief Financial Officer

Beth Hill

General Counsel and Chief Compliance Officer

R.J. Bussone

Chief Information Officer

Niki Doak

Senior Vice President, Dealer Solutions

Caryn Rainey

Senior Vice President, Human Resources and Organizational Development

Jody Stidham

Senior Vice President, Partnerships and Industry Alliances

Cary Tilds

Senior Vice President, Digital Strategy