Niki Doak

Senior Vice President, Dealer Solutions

Niki Doak is senior vice president, dealer solutions at FordDirect. In this role, she is responsible for leading the development and deployment of world-class advertising, sales and marketing solutions to connect dealerships with consumers and Ford Motor Company. Niki ensures that these FordDirect solutions drive significant, data-supported performance marketing success.

Niki joined FordDirect in January 2017 as vice president, operations excellence. She focused on improvement in quality across all operational areas of the business, particularly those impacting customer satisfaction. Her most recent position at FordDirect was senior vice president, quality and data strategy, in which she was responsible for data strategy, quality, and operational process improvement.

Prior to FordDirect, Niki was vice president, director of technology operations and partner integrations at GTB in Dearborn, Mich. In that role, she was responsible for establishing and leading engagement models to support Tier I digital properties.

Niki received a bachelor’s degree in business management and a master’s degree in business information systems from Walsh College in Troy, Mich.