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Michael Pallotta Named Chair of FordDirect Board of Managers

Michael Pallotta, president, Pallotta Ford Lincoln, has been appointed as chair of FordDirect’s board of managers. Mike has been serving on FordDirect’s board of managers since Aug...
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FordDirect Fielding Dealer Experience Survey

Over the next several weeks, Ford and Lincoln dealers have the opportunity to provide valuable feedback to FordDirect in the 2019 Dealer Experience Survey. The survey opened l...
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FordDirect Cares Charity Golf Outing Raises Over $29,000

The FordDirect Cares Charity Golf Outing on Sept. 9 was a success, as clear weather prevailed and a beautiful setting at the Inn at St. John's in Plymouth, Mich. set the stage...
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FordDirect Cares Charity Golf Outing Sept. 9

FordDirect and its team members have a strong tradition of charitable giving through FordDirect Cares, having donated more than $75,000 to worthy causes over the last couple of yea...
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Charity Beneficiaries Selected for FordDirect Cares Charity Golf Outing

As we move closer to opening registration for the FordDirect Cares Charity Golf Outing, scheduled for Monday, Sept. 9 at the Inn at St. John’s in Plymouth, we are excited...
Read More Recognized in L2Inc and Gartner Case Study

A case study from L2Inc and Gartner reveals that Ford is winning big in search, thanks in no small part to, a powerful Tier II search portal being worked on daily at...
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FordDirect Launches VINReal, Using Imagery to Improve the Online Customer Experience

FordDirect has launched VINReal to Ford and Lincoln Dealers, making it easy for Dealers to showcase both exterior and interior images of their inventory at a fraction of the cost. ...
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Jennifer Flowers-Kolf

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