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FordDirect Launches VINReal, Using Imagery to Improve the Online Customer Experience

FordDirect has launched VINReal to Ford and Lincoln Dealers, making it easy for Dealers to showcase both exterior and interior images of their inventory at a fraction of the cost.

VINReal automatically generates VIN-specific images of new dealership inventory within 24 hours of an In-Transit status. The platform keeps new inventory imagery accurate and fresh on dealership websites, while cutting the cost, time and effort associated with on-site photography. This product is one of the first of its kind and FordDirect is committed to delivering an exceptional experience for our Dealers and their customers.

As Ford and Lincoln dealerships seek to provide a seamless shopping experience for their customers, VINReal helps increase shopper confidence that the vehicles on a Dealer’s website are the same as those on the lot. In fact, FordDirect has already received some excellent feedback from Freeway Ford in Bloomington, Minn., by way of Kevin Swift, digital performance manager for the Twin Cities region.

“Freeway Ford is live with VINReal, and I had a chance to visit with them just a little bit ago,” Swift said. “They said they were able to set everything up based on the instructions that went out, and so far are having no issues. They are incredibly happy with the way the pictures look.” Swift went on to say that the staff at Freeway Ford are urging their sister stores to sign on and enjoy the benefits of VINReal.