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SVP, Dealer Customer Engagement John Cook to Speak at Transform Conference May 17

Considering positive reviews make 73 percent of customers trust a local business more, managing your online reputation is an essential component to a company’s digital marketing strategy. FordDirect’s SVP, Dealer Customer Engagement John Cook will share insights related to this statistic and more during his presentation on “ORM and Your Marketing Strategy – Success at FordDirect” at the Transform Conference on Thursday, May 17 at 9:15 a.m. EST. 

Under the theme “Own the Experience,” the Transform conference takes place May 17-18, 2018, at the Hyatt Regency in Jersey City, New Jersey, and features panel discussions, roundtables and educational sessions in ORM by industry leaders.

Ford and Lincoln dealers, contact your Digital Performance Manager to learn more about how FordDirect can help you manage your online reputation.