International Data Privacy Day is Sunday, Jan. 28, but FordDirect is observing today with two special speaker sessions and cookies handed out at each team member's desk.

CES Geek Out topics, based on insights from the recent Consumer Electronics Show (CES)

• Personalization and Self-Service: Consumer behavior over the last year has influenced technology to provide experiences that cater to people looking for unique experiences. Generic interfaces are not cutting it anymore in the technology use space. In providing these experiences, people are branching out into ways of self-service so they can obtain experiences on their own terms.
• Your daily life: From technologies that aid in sleeping to the smart home to the vehicle, companies are starting to adjust technology development from being technology for the sake of technology to technology that interacts with the daily life. From payment authentication to various ways to use voice, technology is exploring new avenues to find additional touchpoints with the customer.
• Security: Why are we using it in technology that is in the home, the car, with our kids' toys? People are finding new ways to share and store information with each other. Security has generally been a push but now it’s security with shared information. The blockchain is finding new ways to enter the mainstream consciousness.
• AR / VR: It’s cool and it’s neat, so why isn’t it on every computer within the home and at every business? Two reasons: use cases and content delivery. Both are solvable as 5G comes available, as well as the perception being of just a gaming device fades away.
   

Data Privacy Day main session

The Greatest Teacher, Failure Is: What the Mistakes of Others Can Teach Us about Transparency in Privacy, Data Security, and Digital Advertising
Tales from the trenches: Stories of what can go wrong for digital marketing companies, and why transparent privacy, data security, and marketing practices makes for more successful business and can be competitive differentiators.
 

Tanya Forsheit
Partner, Frankfurt Kurnit Klein & Selz PC in Los Angeles

• Tanya Forsheit advises ad agencies and brands such as Dunkin Brands, TaskRabbit, Digital Content Next and Zix on the protection, processing and monetization of data, including matters related to interest-based advertising, mobile apps, cloud computing, smart devices and data analytics.
   

Brian Murphy
Partner, Frankfurt Kurnit Klein & Selz PC in New York City

• Brian Murphy represents some of the world's best known ad agencies and brands on their digital and traditional marketing campaigns, including Nike, Pepsi, LVMH, Twitter, Pernod-Ricard and Wieden+Kennedy. Brian has also been named 2018 Attorney of the Year for Advertising Law by Best Lawyers.