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matt vandyke

Matt VanDyke

Chief Executive Officer

Matt VanDyke is chief executive officer at FordDirect. As CEO, he leads the team responsible for bringing together the worlds of digital, data and technology to deliver best-in-class marketing and advertising solutions to Ford and Lincoln Dealers.

A passionate marketer with worldwide expertise in automotive brand positioning, Matt oversees the rich digital connections that help FordDirect connect the Ford and Lincoln brands with the consumers served by dealerships across the United States.

Prior to joining FordDirect in 2021, Matt was Director of Marketing for Ford Motor Company, a role in which he was responsible for building the Ford brand in the U.S. Beginning in 2018, he led integrated communications, digital consumer experience, brand alliances, revenue management, and retail go-to market strategies. Prior to that, he was Vice President of Marketing for Ford of Europe, where he oversaw the Fiesta and Focus vehicle launches and led the piloting of various digital and retail consumer experiences, the rollout of new Ford websites, and the development and introduction of e-commerce solutions.

Matt joined Ford Motor Company in 2008 as Director, U.S. Marketing Communications & Global Fixed Marketing, where he led Ford and Lincoln advertising, launched more than 15 new vehicles, and championed brand and retail campaigns to help transform the opinion of the Ford brand. In 2012, he and his team began the Lincoln transformation, rebranding to The Lincoln Motor Company and developing a new product and experience strategy for the brand. In 2016, he became Director for Global Lincoln, leading the luxury brand’s marketing, sales and service team.

Matt serves on the Board of the Association of National Advertisers. He graduated from Miami University with a bachelor’s degree in business administration.

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