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niki doak

Niki Doak

Vice President, Operations

Niki Doak is vice president, operations at FordDirect. Niki joined FordDirect in January 2017 as vice president, operations excellence. She focused on improvement in quality across all operational areas of the business, particularly those impacting customer satisfaction. Following that, Niki was senior vice president, quality and data strategy, in which she was responsible for data strategy, quality, and operational process improvement. Most recently, Niki held the title of senior vice president, dealer solutions.

Prior to FordDirect, Niki was vice president, director of technology operations and partner integrations at GTB in Dearborn, Mich. In that role, she was responsible for establishing and leading engagement models to support Tier I digital properties.

Niki received a bachelor’s degree in business management and a master’s degree in business information systems from Walsh College in Troy, Mich.