We connect. We create. We convert.

Uniquely positioned to help Ford and Lincoln dealers win at retail, FordDirect is on the leading edge of the digital transformation of the automotive industry.

We connect.

We connect automotive shoppers and owners through the touchpoints of digital, the dealer and Ford Motor Company, using the latest digital marketing technologies. Then we leverage this connected data for omni-channel marketing campaigns.

We create.

We build and deploy powerful advertising and marketing solutions that drive performance marketing results. We use artificial intelligence to analyze millions of consumer interactions, and we design advanced advertising campaigns that leverage programmatic media buying and attribution reporting.

We Convert.

Consumer interest into leads. Leads into sales. Sales into loyal customers. Our data scientists, our digital performance managers and our entire team are focused on the art and science of performance marketing – creating smarter interactions and optimized connected experiences.