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Trusted Partner to Ford Dealers and Lincoln Retailers

At FordDirect, we have a singular focus: to help Ford Dealers and Lincoln Retailers succeed at retail. With a full suite of innovative products working in harmony and leveraging data-driven insights, we empower dealerships to achieve their most important objectives. Our relationship, built on trust and collaboration, continues to grow and thrive.

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The Shop Powered By FordDirect

The Shop is the latest example of how we're providing a leading edge as the automotive industry continues its digital transformation. A one-stop marketplace dedicated to Dealers and Retailers. By vetting the tools and services and putting them right at your fingertips, we're making it easier to delight customers, care for employees and grow in every imaginable way.

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Best Place to Work Winner

We're proud to continue to be recognized for creating a successful workplace for our people to thrive. Our collaborative and energetic culture makes for an exciting and rewarding workplace. Add to that, professional development opportunities, great benefits and generous 401 (k) contributions – it's a rewarding place to be.

Interested in joining our team?

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About Us

Discover who we are and what makes FordDirect a trusted partner. Learn about our mission, values, and the unique culture driving our success.

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Solutions

Explore our suite of products and services designed to help Ford Dealers and Lincoln Retailers achieve their goals and drive retail success.

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Contact Us

Have questions or need assistance? Reach out to us for support or more information. We're here to help you every step of the way.

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Work With Us

Join FordDirect and be part of a team that thrives on innovation, inclusivity, and growth. With a wide range of benefits and exciting job openings, there's always something amazing to discover. Come see how you can make a difference and have fun doing it!

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Testimonials

Sheryl P.

FordDirect

"The work-life balance here is fantastic. I can be productive at work and still have quality time with my family."

Testimonials

Clyde M.

Knox Ford

"Richard does a great job with our SEM advertising. He is why after two months with another company we came back to Dealer.com."

Testimonials

James F.

FordDirect

"The benefits at FordDirect are amazing, especially the snack closets! It's the little things that make a big difference."

Testimonials

Charles H.

Florence & White Ford

"Our website and digital marketing have come a long way in just a few short months since I came to this store and was able to put Courtney to work. If you want to see a real person at work, take a look at our numbers from three months ago to today. It’s a reflection of how he can really work and help a Dealer if the Dealer is willing to put in the work as well."

Testimonials

Karolina S.

FordDirect

"Working with Ford Dealers and Lincoln Retailers is so rewarding. I love seeing the impact of our solutions on their success!"