About

We Turn Data Into
Insights That Perform

Our Winning Formula

We help transform the way you sell. By curating the industry’s most trusted experts and tools, we deliver strategies that modernize your salesforce, making it smarter, faster, and more secure. Think of us as architects of your success—building a business that’s not just efficient, but unstoppable.

Our Values

We have one client and one mission. Help Ford Dealers and Lincoln Retailers succeed at retail. With a full suite of products working in harmony and sharing exclusive Ford data, we help Dealers and Retailers achieve their most important objectives.

Respect

We value each other, our customers, and partners by respecting their ideas and celebrating their efforts. Treating others as we’d want to be treated, we empathize by stepping into their shoes.

Integrity

We do what’s right, even when it’s not easy. Open discussions, transparency, and ethical actions guide our decisions—we consistently “walk the talk.”

Inclusion

We foster a workplace where everyone belongs. By valuing diversity and encouraging every voice, we create an environment that’s stronger together.

Trustworthiness

We will always tell the truth and be honest in our dealings with each other, our customers and suppliers. We consistently express ourselves in a credible and transparent manner. We consistently seek all relevant information to make objective decisions in the best interests of the organization.

Accountability

We will hold ourselves accountable to meet commitments. We will take responsibility for our mistakes and hold ourselves to the same high standards to which we hold others. We have an understanding of our customers’ needs, expectations and deadlines.

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Our Way

Our people are the heart of everything we do. And “connection” drives us forward. It unites our team, powers our partnerships with Ford Dealers and Lincoln Retailers, and delivers outstanding solutions and experiences.

We have created a community where collaboration thrives, diverse perspectives are celebrated, and continuous growth is encouraged. From empowering employees to supporting charitable initiatives, we believe in giving back to our people and the communities we serve.

Our Commitment to Diversity

We believe diversity makes us better. By embracing the unique qualities each person brings, we create a team that reflects the vibrant communities we serve. Everyone is encouraged to bring their authentic selves, because when we value individuality, we grow stronger together.

A culture of belonging means everyone has a voice, and every idea has a chance to shine. Diversity isn’t just something we strive for—it’s something we celebrate every day.