Solutions
Our digital marketing solutions transform and strengthen your connection with both vehicle shoppers and owners.
It starts with helping you communicate using your preferred channels – whether those be in-person, online, mobile, or traditional phone and email. Then our integrated data strategy connects these channels, using tools and advertising investments that help deliver a more unified experience to customers.
Performance Marketing
Be ready when your customers are
Our team takes a data-driven approach to managing your advertising and marketing spend. We produce ROI-focused, best-in-class solutions that are tailored around customer lifecycle communications.
We use artificial intelligence tools to gain insights into marketplace trends and the factors influencing vehicle preferences, buying decisions and long-term customer satisfaction. We then create and deploy world-class advertising and marketing solutions that drive results. Our internal team of communication professionals is highly skilled at developing targeted marketing campaigns.
Digital Retailing
Open More Doors. Close More Deals.
Our digital retailing solutions are all about amplifying your presence in the digital space.
The hub of your digital marketing efforts is a contemporary dealer website that delivers the brand experience and functionality customers demand. But an expertly designed website is just the beginning. What provides the seamless customer experience is the data behind the pixels. FordDirect, through our expertise and joint venture status with Ford Motor Company, provides proprietary data integration points that help power your websites and optimize marketing and advertising spend from Tier 1 to Tier 3.
We used to say that a business’s success was all about “location, location, location.” But in today’s digital world, it’s all about “reputation, reputation, reputation.” Your online reputation is extremely important, and it’s critical that you not only monitor it, but actively work to influence it. It’s a specialized and time-intensive process, however, so hiring a dedicated company to help can be a very worthwhile investment.
dealership services
From data to delivered
Our team is focused on technologies that help you run your dealership more effectively and efficiently.
FordDirect provides a centralized data integration service used to develop smarter and more informed dealer marketing programs. Our robust suite of in-dealership tools provides data connectivity across systems and channels. This optimizes and unifies the customer’s experience, helping convert consumer interest into leads, leads into sales, and new buyers into long-term owners – all with the goal of helping you maximize your profitability.
