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What We Do
At FordDirect, we’re all about driving success for Ford Dealers and Lincoln Retailers while fostering an inclusive and innovative culture that makes us a great place to work. Our team thrives on collaboration, respect, and a shared commitment to excellence, ensuring we deliver top-notch solutions that help dealerships achieve their goals and exceed their customers' expectations. By leveraging cutting-edge technology and data-driven insights, we empower dealerships with advanced digital tools and marketing strategies, enabling them to connect more effectively with their customers, streamline operations, and boost sales performance. Our dedication to continuous improvement and customer-centric innovation ensures that we remain at the forefront of the automotive industry.
Business Solutions
Data-Driven Insights & Inventory Management
We harness the power of exclusive Ford integrations to provide dealerships with actionable insights, helping them understand their customers better and make informed decisions. Our advanced inventory management tools optimize stock levels, ensuring dealerships have the right vehicles available to meet customer demand, leading to increased sales and improved customer satisfaction.
Digital Marketing & Advertising Solutions
Our comprehensive digital marketing suite includes everything from targeted advertising to social media campaigns. We create customized strategies that help dealerships reach the right audience at the right time, boosting visibility and engagement. Our digital advertising program generates traffic, drives sales, and boosts marketing ROI through multiple media channels, including search, display, social, and video.
Customer Relationship & Engagement Management
Our CRM solutions help dealerships build and maintain strong relationships with their customers. From lead management to personalized communications and marketing automation, we provide the tools dealerships need to keep their customers coming back. Additionally, our engagement analysis tools track and enhance customer interactions, measuring responsiveness, quality of response, and follow-up activities.
Digital Retailing & Chat Solutions
We enable customers to structure deals online, including payments, trade-ins, add-ons, and credit applications, seamlessly integrating online, remote, and in-store sales processes. Our chat solutions make it easy for shoppers to connect with dealerships through multiple messaging platforms, providing a personalized customer experience and after-hours support to keep customers engaged around the clock.
Reputation & Listings Management
Our reputation management solutions help dealerships enhance and maintain their online reputation, increase positive reviews, and boost SEO rankings. We also ensure accurate and up-to-date dealership information across numerous platforms with our listings management tools, improving SEO performance and lead generation.
Website & Social Management Solutions
We design and manage mobile-friendly, SEO-optimized websites that generate leads, captivate visitors, and convert shoppers into customers, with exclusive FordDirect digital integrations. Our social management solutions help dealerships strengthen their online presence with branded content, response management, and a robust social content library, building a loyal online community.
