Who We Are

At FordDirect, we are more than just a joint venture between Ford and Lincoln dealerships and Ford Motor Company – we are a dynamic team dedicated to driving success at retail. We empower the dealerships we serve with the tools and insights they need to thrive.

We are unique because of our special relationship with Ford Motor Company. This collaboration grants us unparalleled access to data, direct streams of incentives, and cutting-edge digital content. Think of us as the ultimate hub for Ford and Lincoln dealerships.

Simply put, we turn data into actionable insights that help dealerships shine.

Respect

We value each other, our customers and partners by respecting their suggestions and praising (not criticizing) their work. We will strive to treat others as we expect others to treat us and empathize with others by putting ourselves in their shoes.

Integrity

We do the right thing, not the easy thing. We will encourage discussion on the “right thing to do” and be transparent with all the facts before making a decision. We are transparent with all the facts, model ethical behavior and consistently “walk the talk.”

Inclusion

We work to create an environment inclusive for all team members. Our inclusive environment fosters a sense of belonging that supports diversity. We encourage and value the voice and contributions of all team members.

Trustworthiness

We will always tell the truth and be honest in our dealings with each other, our customers and suppliers. We consistently express ourselves in a credible and transparent manner. We consistently seek all relevant information to make objective decisions in the best interests of the organization.

Accountability

We will hold ourselves accountable to meet commitments. We will take responsibility for our mistakes and hold ourselves to the same high standards to which we hold others. We have an understanding of our customers’ needs, expectations and deadlines.

Our Culture

Our people make the difference. With “connection” at the heart of what we do for our Ford and Lincoln Dealers, our team is the driving force behind delivering exceptional solutions and experiences. We cultivate a workplace culture that values a sense of community and fosters collaboration, making it both enriching and rewarding. At FordDirect, we believe in empowering our employees, celebrating diverse perspectives, and encouraging continuous growth and innovation. We also strongly support charitable initiatives, providing our employees with time to engage in volunteer efforts, giving back to the communities we serve.

Diversity Commitment

At FordDirect, diversity isn’t just a buzzword – it’s a value that we live by every day. We cherish and celebrate our employees, encouraging them to bring their most authentic selves to work. Our commitment to diversity starts at the top, with our leadership team dedicated to creating a workforce that truly reflects our vibrant communities.

We believe in opening our minds and doors to all walks of life, respecting the unique qualities that each of us brings to the table. Diversity should be celebrated, not merely achieved, and we know that our success is built on valuing the uniqueness of our team members.

FordDirect is on a continuous journey to enhance our inclusion efforts. We are committed to supporting the growth of all team members, regardless of their background. By fostering a culture of belonging, we create an environment where everyone’s ideas can flourish and innovation can thrive.